Practical, plain-English guides on ranking higher, getting found on Google, and turning search traffic into customers. Written by Stu, not generated by a template.
From missing title tags to slow load times, these five mistakes show up on the majority of Christchurch business websites we review - and each one is genuinely fixable.
Keyword research is the process of finding out what your actual customers type into Google - and most Christchurch businesses skip it entirely, guessing instead.
GEO is the practice of structuring your business's online presence so AI tools like ChatGPT, Perplexity, Gemini and Google AI Overviews cite and recommend you by name, not just rank you in blue links.
Local SEO is the practice of optimising your online presence so your business shows up when nearby customers search for what you do - and for most Christchurch businesses, it matters more than national SEO ever will.
Ranking in the Christchurch map pack comes down to a handful of controllable factors - Google Business Profile completeness, categories, reviews, citations, and website relevance - plus one you can't fully control: proximity.
Most Christchurch business websites have content written for nobody in particular - not the customer, and not Google. Ranking content starts with real keyword research and ends with genuine local detail, not clever wording.
Most Christchurch businesses see early ranking movement within 3 months and real, compounding results by month 6-12. Here's what actually drives that timeline.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness - the framework Google uses to judge whether your business is a credible source worth ranking and recommending.
If your Christchurch business isn't showing up when customers search for you, it's almost always one of eight fixable problems - not bad luck, and not something wrong with your business itself.
Find out exactly what's holding your Christchurch business back in search - and get a clear plan to fix it, at no cost.